One of the most incredible things about design is the infinite amount of ways a creative mind can choose to represent a concept or idea. It's being able to share a new way of thinking through visual means.
Often, in our line of work, there is a tendency and a want to draw inspiration from design trends around us. As the system pushes and pulls, new movements become popularized, and eventually over-popularized.
We can't subject ourselves to a trend on the sole basis of "this seems to work for everyone else." We risk becoming outdated. A successful brand builds its image on the principle of the avant-garde, the cutting-edge: the crazy, far-out-there ideas that demand attention. In Nietzche's words, "the surest way to corrupt a youth is to instruct him to hold in higher esteem those who think alike, than those who think differently."